Call Letters: KZPT
City of License: Kansas City, MO
Format: Hot Adult Contemporary "99-7 the Point"
KLTH 1993 montage|
KYYS 1998 legal ID
KGEX legal ID
KZPT KUDL double legal ID
1962-1968 - KMBC-FM - MOR
KMBC-FM's roots go back to an experimental station, W9XER, which likely broadcasted between 42 and 47 mHz. KMBC-FM signed on as a commercial station in 1944. It appears in the FCC yearbook for 1946 at 97.9 mHz. For two more years, KMBC-FM broadcasted on 100.5 mHz. Metromedia signed on the station at its permanent 99.7 mHz location on October 15, 1962 with middle of the road music. KMBC-FM broadcasted at 4,300 watts, but upgraded to 98,000 watts in 1966. Bonneville bought the station in 1967 and requested new call letters to separate the station from its original AM and TV counterparts.
1968-1991 - KMBR - Easy Listening "KMBR 100"
Very easy listening... this was the kind of music you would hear in the dentist's office. KMBR was a steady presence in the market, lasting for around 25 years.
1991-1997 - KLTH - Soft Adult Contemporary "Lite 99.7"
KMBR gradually went the way of other easy listening stations. In 1991, The station updated its music and imaging, calling itself "Lite 99.7" -- a common name for soft music stations at the time. The KLTH call letters were originally used in St. Louis, but migrated to Kansas City on October 16, 1991. In the fall of 1991, KLTH led rival KUDL by a full rating point. The two went back and forth in the 1990s. By 1997, Entercom had acquired both KLTH and KUDL. The talk after the fact involved Entercom flipping KLTH to a modern adult contemporary format, but the surprise change at CBS/Infinity's newly-acquired KYYS altered Entercom's plans.
1997-2008 - KYYS - Classic Rock "99.7 KY"
99.7 picked up the old KYYS on October 20, 1997. But it wasn't really the old KYYS. "99.7 KY" began as a tight classic rock station (with a few new songs from old artists), but retained most of the familiar personalities. The imaging became "Classic Rock that Rocks" for a while, then "Real Classic Rock". KYYS came very close to having the Chiefs broadcast rights. But Entercom had too much of the total market revenue to acquire those rights. In September 2005, KYYS, apparently trying to assert its territory, changed slogans to "Everything That Rocks," exactly the slogan of 97.3 Max FM at the time, and altered the playlist to include more 1980s hard rock. KYYS started airing the syndicated "Nights with Alice Cooper" in 2006.
2008-2009 - KBLV - Adult Rock "99.7 the Boulevard"
Without a lot of ratings success, KYYS killed off its rock format for a second time. On January 11, 2008, they flipped to "99.7 the Boulevard," which used an adult alternative image, but is definitely not different from the mainstream. It was essentially classic rock, without the AC/DC, Aerosmith, Van Halen or Ozzy Osbourne. KBLV enjoyed even less ratings success than KYYS.
2009-2010 - KKSN - Hot Adult Contemporary "Kiss FM"
The Boulevard reached the end of the road rather quickly. 367 days after the debut, Entercom flipped the station again, bringing Hot AC to the frequency as "Kiss FM." Almost all of the programming was syndicated -- Kidd Kraddick, Ryan Seacrest, Kim Iverson. Kelly Urich joined the station as well, as the only local talent.
2010-2011 - KGEX - 80s-90s Hits "Gen X Radio"
In an unexpected move, KKSN re-imaged itself again as "Gen X Radio" on April 16th, 2010. The station introduced 1980s and 1990s hits of all pop/rock genres. KKSN dropped Kidd Kraddick and Kim Iverson's syndicated programs. The station changed call letters to KGEX on June 1, 2010.
2011-current - KZPT - Hot Adult Contemporary "99-7 the Point"
On March 23, 2011, Entercom spun the format wheel again, reverting back to Hot Adult Contemporary, but with a different name -- the Point. For a week, they directed KUDL listeners to move to 99.7. The two stations simulcasted for three days. Tanna Guthrie, who worked for the old KYYS before leaving for KUDL, went on the air at KZPT. In 2011, the ratings are more friendly to the Point than the previous four formats, but still middle of the pack.