Call Letters: KWIC
City of License: Topeka, KS
Format: Classic Hits "99.3 the Eagle"
Owner: Cumulus Media
Coverage: West of KC
1992-1993 - KESC
This was a temporary set of call letters.
1993-1996 - KWIC - Sat. Adult Contemporary/Talk "Quick 99.3"
The KWIC call letters were first assigned June 30, 1993. The station went on the air in April of 1994.
1996-1999 - KWIC - Sat. Hot Adult Contemporary "Hot 99.3"
This was fed from ABC's Platinum Gold service.
1999-2004 - KWIC - Sat. 60s-70s Oldies "Oldies 99.3"
Cumulus swapped formats between 99.3 and 102.9. KWIC picked up the satellite oldies format, although they added local hosts for morning drive and middays. 102.9 picked up a locally-based Top 40 format. But the oldies on 99.3 was faring much, much better.
2004-current - KWIC - Classic Hits "99.3 the Eagle"
Soon after a local country station received a new owner, we got this suspicious format change from Cumulus, which cut into two of their other stations, KDVV and KMAJ-FM. I suspected at the time the owner of that country station had designs on a format change of their own to cut in to KDVV or KMAJ. KWIC has rated in the middle-to-upper part of the ratings for most of its span.