Call Letters: KQRC
City of License: Leavenworth, KS
Format: Hard Album Rock "98-9 the Rock"
HD2: Live Rock
KZZC October 1984 montage|
KRVK April 1991 montage
KQRC June 1994 montage
KQRC April 2008 montage
1962-1979 - KCLO-FM - MOR/Religious
KCLO-FM signed on as a programming partner to its AM station, with a mixture of middle of the road music and religious programs. KCLO-FM started at 37,000 watts, and upgraded to 100,000 watts in 1967. The station served Leavenworth, Kansas, operating at 335 Muncie Rd.
1979-1982 - KTRO - Country
At this point, the station still pretty much serves the city of Leavenworth, though now programmed separately from its AM partner.
1982-1986 - KZZC - Top 40 - "ZZ-99"
KBEQ's first serious FM Top 40 competitor began in December 1982, under the ownership of Mark Woodlinger Broadcasting. At that point, KBEQ still played a lot of oldies with its currents. But "Hot Rockin' ZZ-99" leaned heavily on the newer stuff. ZZ-99 also benefitted from having Randy Miller in the mornings by 1985. Johnny Rowlands, before his days as a traffic reporter, was the program director. But money problems forced the station to go in a new direction on August 25, 1986.
1986-1987 - KZZC - Satellite 50s-60s Oldies - "98.9 Gold"
KZZC used the "Pure Gold" format from SMN, which later became an ABC radio property. The format lasted about one year.
1987-1989 - KCWV - New Age/Easy Listening - "98.9 the Wave"
One of many soft music stations in the market at the time, KCWV hit the air on September 24, 1987. In some ways, it almost leaned new age. The programming was based on a station in Los Angeles, also called the Wave. By this time, the station moved out to Johnson Dr. and Shawnee Mission Parkway in Fairway.
1989-1992 - KRVK - Soft Adult Contemporary - "98.9 the River"
Journal Broadcasting took over in August 1989, and made some changes. KRVK was more of a rock-based version of a Soft AC. KRVK prided itself in being automated most of the time ("less inane chatter" they promoted). The live jocks they did employ -- they were quite low key.
1992-current - KQRC - Hard Album Rock - "98-9 the Rock"
On April 2, 1992, hard rock returned to Kansas City with this format flip. Quite a contrast from The River, right? KQRC debuted with "Hang On For Your Life" by Kansas City band Shooting Star. KQRC was originally inspired by hard rockers like KNAC and WAAF. But KQRC arrived and capitalized on a period when people wanted to hear Nirvana, Soundgarden, Alice in Chains, Red Hot Chili Peppers, Jane's Addiction, etc. The playlist expanded to a much wider variety of AOR in the mid-1990s (everything from The Doors to Alanis) but has since shrunk back down to mostly new hard rock and "hair bands." Other than different voiceovers, KQRC largely sounds the same in 2011 as it did in the late 1990s.
Journal sold KQRC to Sinclair Broadcasting in 1997. Sinclair sold KQRC to Entercom in 1999. One thing was constant - strong personalities. Johnny Dare and Murphy dominated the mornings in multiple demographics. KQRC went through a period of #1 or #2 ratings for a few years, thanks to Johnny Dare and Murphy, and the loss of every modern rock station in town. Murphy Wells left the station in 2005, but Dare continues on his own. KQRC transitioned seamlessly to the world of PPM ratings, maintaining strong numbers.