Call Letters: KRBB
City of License: Wichita, KS
Format: Adult Contemporary "B98"
1967-1970 - KFH-FM - Album Rock "Channel 97"
This is the oldest FM station in Wichita, signing on September 19, 1948 at 100.3 mHz, with 11kw of power. KFH-FM signed on as a simulcast partner of KFH. Around 1967, KFH-FM moved to 97.9 mHz, increased power and programmed an underground rock format separate from the AM station. That was an unusual choice for Wichita.
1970-1982 - KBRA - Easy Listening
The experiment with album rock ended around 1969 or 1970, when the station switched call letters to KBRA ("Beautiful Radio") and flipped to an easy listening format.
1982-1984 - KBRA - Adult Contemporary "KB-98"
In the summer of 1982, KBRA adjusted its playlist to a more adult contemporary position. KB-98 used programming from ABC Super Radio. In 1984, as KBRA prepared to change call letters, the station recorded a television ad with a back-facing woman, playing with her bra strap, saying that FM 98 was going to take off its bra.
1984-1989 - KLZS - Adult Contemporary/Smooth Jazz "Class FM 98 / Magic 98"
In late 1984, still under KFH's ownership umbrella, the FM station switched call letters to KLZS, calling itself Class FM 98, and later Magic 98. The format remained adult contemporary, but with more jazz and new age elements. The association with KFH ended in 1988, as the owners sold the AM and FM stations to different companies.
1989-current - KRBB - Adult Contemporary "B98"
Marathon Broadcasting bought the station in September 1989. The current incarnation of the AC format began in October 1989. Instead of KB-98, the station simply called itself B98. Like most AC stations, the music has become more upbeat over the years. Triathlon Broadcasting bought the station in 1996, and Clear Channel bought KRBB in 1999. KRBB airs the syndicated syndicated Delilah show at night.