Call Letters: KWJC
City of License: Liberty, MO
Format: Sat. Contemporary Christian (Air 1)
Owner: William Jewell College
1974-1985 - KWPB - Classical/Top 40/Religious
KWPB (named for former college president Walter Pope Binns) signed on April 14, 1974, broadcasting classical music during the day, Top 40 at night when more students were listening, and some religious programming. The station went on the air with ten watts of power. Students operated the station.
1985-1998 - KWJC - Classical/Top 40/Religious "Stereo 91-9"
KWPB adopted new call letters KWJC, which of course represent the college's name. The classical programming gradually faded out over time.
1998-2006 - KWJC - Modern Rock/CHR/Religious
In this era of the internet, little KWJC got a lot of attention. They proclaimed themselves the kings of modern rock in KC after the demise of KLZR and KNRX. They've also done some spoofs of KMXV and KRBZ. During the modern rock format, the station called itself "The Edge." The station eventually leaned in a CHR direction, changing its name to "Jewell 91.9." A tornado on May 4, 2003 damaged the campus and forced the station off the air for several months.
2006-2007 - KWJC - Sat. Contemporary Christian (K-Love)
In June of 2006, citing the cost of station operations, William Jewell leased KWJC to the K-Love network, essentially, making the station a translator of the contemporary Christian service. The university ended its radio communications major at the same time.
2007-current - KWJC - Sat. Contemporary Christian (Air1)
When Educational Media Foundation bought KCXM from Union Broadcasting, KCXM flipped to the K-Love format. As a part of that transaction, KWJC switched to EMF's Air1 network, which is an even younger-leaning Contemporary Christian network. KWJC eventually upgraded to 7kw, improving coverage over Kansas City.