Call Letters: KMCI
City of License: Lawrence, KS
Affiliation: Independent "38 the Spot"
Owner: E.W. Scripps Co.
DT HAAT/ERP: 954ft/500kw
1985-1987 - KAWK / KMCI|
KAWK were the first call letters on the application in May of 1985. Although it would go well with Jayhawk or Kaw, it was a temporary set. A month later, the call letters changed to KMCI.
1988-1996 - KMCI - HSN
KMCI signed on February 13, 1988 under the ownership of Miller Television. KMCI ran the Home Shopping Network around the clock. But the owners terminated their contract with HSN owner Paxson Communications after Paxson cut back the local advertising availabilities. The Millers started airing old movies and TV shows in the mid-1990s.
1996-2009 - KMCI
Scripps-Howard/KSHB moved in to operate KMCI by way of a local marketing agreement in 1996, then eventually bought the station outright in 2002. KMCI became the independent station KSHB used to be, with the name "38 Family Greats." KSHB provided a 30-minute newscast at 9:00 p.m. for KMCI from 2000 to 2003, first using KSHB's branding, then rebranding as "38 News Now." In 2003, KMCI moved their tower into south Kansas City, and rebranded themselves as "38 the Spot". KMCI began a sports show called "The Sports Spot" in place of its newscast. The Sports Spot ended in January 2009. KMCI signed off its analog signal on June 12, 2009.
2003-current - KMCI
KMCI-DT signed on in 2003 on channel 36. They moved to 41 after KSHB's analog signal signed off. KSHB currently airs news briefs on KMCI at night, and a repeat of the 11:00 a.m. newscast at 12:00. In September 2011, Scripps added the Live Well Network as a subchannel on KMCI. Live Well lasted two years, and KMCI changed its subchannel to Bounce TV on October 21, 2013. KMCI picked up Sporting Kansas City matches from KSMO, beginning in 2014.