Call Letters: KFFX
City of License: Emporia, KS
Format: Hot Adult Contemporary "Mix 104.9"
Owner: Emporia's Radio Stations, Inc.
1966-1975 - KVOE-FM - Full Service/MOR/Country //KVOE
Bluestem Broadcasting signed on KVOE-FM June 15, 1966, as the FM simulcast partner of the AM station. KVOE-FM duplicated KVOE two-thirds of the time. By the early 1970s, KVOE-FM adopted its own country music format while partially simulcasting the easy listening/middle of the road format of the AM station.
1975-1984 - KLRF - Top 40/Rock/Adult Contemporary "Colorful 105"
Around 1975, the FM station split programming altogether from KVOE. The FM station became KLRF, which stood for "Colorful." KLRF programmed a Drake-Chenault automated Top 40 format; the station is also listed as progressive, indicating it may have programmed album rock during other parts of the day. By 1982, the music had softened to more of an adult contemporary flavor.
1984-1993 - KFFX - CHR "Fox 105"
Following a licensee change to Emporia Broadcasting, 104.9 adotped a CHR format sometime in late 1984. KFFX is listed as an American Top 40 affiliate beginning in January 1986. Valu Broadcasting bought the station in 1987.
1993-2001 - KFFX - Album Rock "Fox 105"
Around 1993, KFFX flipped to an album rock format with a surprisingly wide playlist. The station leaned gold during the day, and modern at night. Valu Broadcasting changed its name to Emporia's Radio Stations, Inc., in 1994.
2001-current - KFFX - Hot Adult Contemporary "Mix 104.9"
Around 2001, KFFX flipped to a Hot AC format. KFFX began its Hot AC format completely satellite-fed through ABC. In 2013, KFFX seems to rely on automation, with a local afternoon drive host. KFFX also airs the Kidd Kraddick syndicated morning show. KFFX is the current home for Emporia State sports.