Call Letters: KPRS
City of License: Kansas City, MO
Format: Urban "Hot 103 Jamz"
Owner: Carter Broadcasting
KPRS December 1989 montage|
KPRS 1994 sweeper
KPRS 2003 legal ID
1963-current - KPRS-FM - Urban Contemporary (various forms) "103 KPRS" / "Stereo K-103" / "Hot 103"
KPRS has been the local voice for African-Americans in KC for 60 years. They started on 1590 kHz in 1950, and then moved to 103.3 in 1963. KPRS stood for the People's Radio Station. It is the oldest continually-owned black radio station in the country. Andrew "Skip" Carter, who helped buy the station from the original owner in 1951, died in 1989.
KPRS first adopted the "Hot 103" name in 1971. In the late 1970s and 1980s, they sometimes referred to themselves as "Stereo KPRS" and "Stereo K-103." KPRS didn't call itself "Hot 103 Jamz" until the 1990s. They've played all styles of black music, ranging from r&b to soul to jazz to rap. Currently, the format is more adult r&b and hip-hop. "Sunday Jazz Brunch" has been a staple on the station for many years. In the 1990s, KPRS decided to eliminate what they considered offensive music from the playlist, generally songs promoting gang violence and sex. In 2005, KPRS eliminated its local morning show in favor of the syndicated Steve Harvey show. They also replaced their local Saturday mixshow with a syndicated show. In 2011, KPRS replaced the syndicated morning show with local talent again. The PPM rating system hasn't been kind to urban-formatted stations, and KPRS is no different. KPRS often placed in the top 3, and sometimes #1 under the old diary system. In 2011, KPRS ranks in the lower half of the top ten.