Call Letters: KCKC
City of License: Kansas City, MO
Format: 80s-00s hits/Adult Alternative "Alice 102"
Owner: Wilks Broadcasting
KYYS 1976 promo|
KYYS 1985 legal ID
KYYS 1992 montage
102.1 the Zone sweeper / KYYS legal ID
Star 102 sign-on, January 5, 1999
Alice 102 sign-on, January 3, 2011
1948-1950 - WHB-FM
The station first signed on in 1948, probably as a simulcast for WHB. Cook Paint and Varnish Co. owned the station.
1961-1967 - WDAF-FM - Full Service //WDAF
Transcontinent TV signed on WDAF-FM March 5, 1961, as a simulcast partner to the AM station. WDAF-FM was an NBC affiliate, with 36,000 watts of power. Taft Broadcasting took over in 1964.
1967-1968 - WDAF-FM - Top 40
This marked the first of two incursions into the Top 40 format for WDAF-FM. WDAF programmed Top 40 in the afternoon and night, while maintaining a simulcast with the AM station in the morning and midday.
1968-1971 - WDAF-FM - MOR "Popular 102"
WDAF-FM started a middle of the road music format on January 15, 1968, referring to themselves as Popular 102. The station upgraded to 100,000 watts on New Year's Day, 1971. WDAF-FM is listed under both AFM and AER programming at this time.
1971-1971 - WDAF-FM - 50s/60s Oldies "Solid Gold Rock 'n' Roll"
This might have been the first rock and roll oldies outlet on FM in the Kansas City area. WDAF-FM began the format with Drake-Chenault's syndicated "History of Rock and Roll". Drake didn't actually call it oldies; they referred to the automated programming as Vintage Top 40.
1971-1974 - WDAF-FM - Top 40
After the oldies, WDAF-FM returned to Top 40 in May 1971. By 1974, WDAF-FM was leaning middle of the road again, and completely automated.
1974-1997 - KYYS - Album Rock "KY-102"
Whereas WDAF-FM was a home for the "good ol' days," listeners probably freaked out when they heard Led Zeppelin coming from their speakers one day in 1974. Taft flipped the format to AOR on July 1, 1974. KYYS became the most successful AOR station in Kansas City, hitting #1 in the ratings in 1979 when acts like Bad Company, Styx, REO, Bob Seger, KISS and Journey were popular, along with Max Floyd's anti-disco speeches under the name "The Rock and Roll Army". KYYS expanded and contracted the playlist over the years as the music dictated, sometimes leaning heavy on gold material, and sometimes being more adventurous with new music, but for many years without meaningful competition. Many of the personalities spent a long time at the station, including a couple who were on the air the day the format started in 1974, and the day it ended in 1997. Great American Broadcasting (later Citicasters) bought the station in 1987.
However, what KSAS, KKCI or KXXR couldn't do, KQRC did - and that was take away listeners with new hard and modern rock. KYYS got in the game too late on Pearl Jam, Red Hot Chili Peppers... and never really was in the game on Metallica and similar bands. In 1997, KYYS leaned very heavily on new music, playing as much of it as they could. KYYS was sold twice in one day in September 1997, and the format abruptly changed to Modern AC as "The Zone." The staff barely had a chance to set up the final hour of music, which ended with "Boom Boom, Out Go the Lights", and Paul McCartney's "Too Many People", the station's first song in 1974. In fact, the official goodbye came a couple weeks after the format change, when KYYS staff members held a midday interview simulcast on KQRC and KCFX (then owned by the same company).
1997-1999 - KOZN - Modern Adult Contemporary "102.1 the Zone"
Some called this station "The Clone," because it sounded a lot like CHR sister KMXV. It was doomed from the start, mainly because of the media attention given to KYYS' demise. The Infinity-owned station lasted 16 months.
1999-2006 - KSRC - Adult Contemporary "Star 102"
After a night of stunting with the sound of the waves, Star 102 debuted January 5, 1999. KSRC positioned itself as a "bright Adult Contemporary" station, meaning they played a lot of the softer Top 40 hits. KSRC created a three-way battle for soft music and workplace supremacy with KUDL and KCIY. KSRC took Katfish Kris Kelly's "Retro Saturday Night" show from sister KMXV for a while. In 2003, KSRC adopted slogan "Kansas City's Lite Rock". In 2005, they changed to a more upbeat image, and dropped the "Lite Rock / Family Station" slogans. Despite the new upbeat image, KSRC added John Tesh's syndicated show for nights in September 2005; it lasted a few months.
2006-2011 - KCKC - Adult Contemporary "Star 102"
In January 2006, the station changed call letters to KCKC, in what was reportedly a near-format flip to FM Talk as "Free FM". CBS aborted the format flip after the ratings of other Free FM stations tanked. In late 2006, Wilks Broadcasting bought the station. John Tesh's show soon returned to nights, and eventually replays from the previous night aired in the afternoons.
2011-2014 - KCKC - 80s-00s Hits/Adult Alternative "Alice 102"
After extending Christmas music eight days past the holiday, Star 102 flipped to Alice 102 on Janaury 3, 2011. The format appears to be variety hits, with an alternative lean. As 2011 progressed, and several music festivals came to Kansas City, Alice added current music to the playlist. But the ratings never came. Personally, I found it hard to take a station calling itself "Alice" seriously as a modern music competitor.
2014-current - KCKC - Adult Contemporary "KC 102.1"
Following three years of low ratings, Alice ended on February 4, 2014. After 21 hours of stunting with music and a countdown, KCKC launched as "KC 102.1" on February 5th. The music is essentially adult contemporary for the present day, lots of '80s gold with CHR re-currents, all of it upbeat.